Innerbloom by Rüfüs Du Sol
Innerbloom is written and performed by Rüfüs Du Sol. The concept behind the art direction is we can't experience growth without internal struggle. Just as experiencing Innerbloom can't be reached without conflict.
Each image is balanced, rotating between the motif of unity and destruction. Unity has imagery consisting of elemental forms sustaining our ecosystem. Destruction's imagery is of man-made environmental disasters. During the chorus I created an effect to mimic oil, layering multiple textures that are rhythmic. Having layers of contrasting imagery evokes a sense juxtaposition.
Art Director
Motion Designer
Graphic Designer
Music Editor

After Effects

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